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Evoking opulence, the "big-eye" monopusher chronograph features distinctive dial tones and textures, in true Studio Underd0g style.
Vietnamese lacquer meets Japanese raden, Swiss movements and French straps in this cross-cultural masterpiece.
The automatic PRX is now available in 38mm, in two interesting materials: titanium (with a matching bracelet!) and Damascus steel.
TAG Heuer honours 3-time F1 world champ Ayrton Senna with two chronographs, just in time for the 2025 São Paulo Grand Prix.
Great Scott!
The GPHG-winning Chinese firm celebrates the world's tallest mountain with a techy tourbillon piece with a dial made from Everest itself.
It may be 100 days until the Olympic Winter Games, but you can buy a new Speedmaster today...
It utilises Nitron MC, an advanced, scratch-resistant hard-coating technology developed in its hometown of Cambridge.
A stealthy DLC colourway has been added to the core collection of the Nodus Sector II platform.
Nivada Grenchen releases limited edition stone dial variations of its popular F77 MKI in the "Last Series".
Christopher Ward has reinvented its adventurer's GMT, scaling it up and giving it a technical and aesthetic makeover.
Zenith continues to celebrate its 160th anniversary with three high-complication novelties.
Limited to just 50 pieces, this Andy Warhol Watch features a marquetry stone dial based upon one of the artist's most famous self-portraits.
The trilogy of cocktail-inspired collaboration pieces from Fears & Studio Underd0g is now complete, with a tasty 3D-dialled chaser.
Designed and developed with community feedback, over 3,000 watch enthusiasts participated in the creation of Depancel's latest chrono.
American brand Monta updates its Triumph model for the first time since 2017, offering aesthetic and technical refinements.
Bremont has succumbed to fan demands and launched a stainless steel version of its highly successful Terra Nova Jumping Hour design.
The 2025 Carrera Extreme Sport collection sees TAG Heuer introduce chronograph, GMT, and tourbillon novelties.
With a subtly grained texture, Furlan Marri's dressy and delightful Cornes de Vache is now available in an azure blue.
Hajime Asaoka treats himself to a 60th birthday present with the new Grand Jubilee Calendar in elegant salmon.
A new collaboration launched to celebrate the 10th anniversary of Windup Watch Fair NYC with a Brooklyn twist.
There is no stopping the stone dial trend as Christopher Ward brings it to a smaller watch with real panache.
Arsham's first wristwatch boasts a pebble-shaped titanium case topped with a solid sapphire bezel, formed into a unique, organic dial aperture.
Longines revives the original Ultra-Chron from 1967 with this 2025 release, and it's a proper time capsule - just with a modern 5Hz movement.
This colourful 5KX takes George Bamford's signature baby blue colour and blends it with orange and translucent elements.
A lightweight Santos variant with a bezel less prone to scratches is a very exciting prospect, but it does have its tradeoffs...
This chrono features five colourways that can be customised not only with straps and bracelets, but with five different coloured bezels.
Limited to 200 pieces for each metal, these dressy Langes in Honeygold and platinum are understated show-stoppers.
Hublot's offering a unique customisation program for these 5 Spirit of Big Bangs, with customers able to choose different bezels and straps.
Designed by Giorgio Galli, Timex's "first luxury watch" is a robust mechanical diver with a surprisingly minimalist aesthetic.
A new in-house calibre and innovative smartphone-inspired chronograph pushers keeps this complicated "Jumbo" as thin as a normal one.
The Ōtsuka Lōtec No. 9 becomes by far the most expensive watch by the young brand, but also the most complicated.
ID Genève becomes the first watch brand to align itself with the United Nations.
Another cocktail-inspired collaboration from these British brands is just as intoxicating as the last, with a deep brown dial that dances in the light.
Inspired by 40s calendar watches and sporting a two-tone grained sector dial, this Master Control is an exercise in understated panache.
Grand Seiko's U.F.A. range now has a purple dial limited edition and a first-ever Ever-Brilliant Steel case and bracelet.
Vieren celebrates its 5th anniversary with its new “One-Of-One V Collection” with 5 piece uniques. The collection enlists five world-renowned artists to put their stamp…
Baltic has updated its now-iconic dive watch after 7 years of production, offering 37mm or 39.5mm diameters plus other great improvements.
Tissot reprises its anime collaboration, introducing the first PRX with a black PVD-coated case and bracelet.
Minimalism-focused independent brand Aera's latest take on a field watch has a dusty pink dial inspired by SAS desert camouflage.
Seiko teams up with high-end Japanese shoemaker REGAL Shoes & Co. on a sustainability-focused collaboration.
Limited to 99 pieces, each of these Gothic hand-engraved watches is the result of over 50 hours of work, with each watch being unique.
Hodinkee’s first limited edition since its acquisition by Watches of Switzerland is an understated, extremely considered retro tool watch.
Unveiled at Geneva Watch Days 2025, this Bianchet claims the title of the thinnest fully sapphire tourbillon watch in the world.
This 20-piece limited edition shows off a technique rarely seen in watchmaking: raden.
Seiko follows 2023's SRPK50J 'Irori Moments' and 2024's SRPL20J 'Ichigo Ichie' with a Negroni rather than whisky -inspired Cocktail Time.
The Gentissima Oursin collection expands for Geneva Watch Days 2025 with two stunning yellow gold and rose gold variations.
Building upon the Milgraph from 2024, Micromilspec launches its new Pilot series with the Pilot Worldtimer for Geneva Watch Days 2025.
Bulgari collaborates with Korean-born, Japan-based artist Lee Ufan on an eye-catching Octo Finissimo with a hand-filled titanium case.
Enamel over hand‑guilloché pairs with miniature grand feu enamel horse art.
Speake-Marin's Geneva Watch Days 2025 release is the sort of watch The Joker might wear.
This multi-layered world timer is a particularly sumptuous take on a Breguet sports watch, and boasts customisable world time cities.
Continuing the 150th anniversary celebrations, AP has brought us a host of crown-controlled QPs and rich stone dial tourbs.
Hamilton has added nine new references to the Khaki range, boasting chronos, three-handers and power reserve complications.
Limited to 400 pieces, the Bremont Altitude MB Meteor Stealth Grey's titanium case features a covert grey surface treatment.
Two striking takes on a classical dial-making technique that's resulted in very modern and contrasting watches.
JLC has unveiled new and refined interpretations of its Master Grande Tradition Calibre 985 and Master Ultra Thin Tourbillon.
TAG Heuer looks to reinvent the moonphase complication in a new sporty-chic aesthetic with three new models.
Moser has adapted the Flying Hours model from the Endeavour into the Pioneer collection, adding instantaneous jumps in the process.
Lange unveils a1815 Tourbillon in 950 platinum and a Richard Lange Jumping Seconds in white gold to close off their 2025 releases.
The legendary designer's favourite complication makes a return in a squircle gold case adorned with a black onyx dial.
A sporting take on one of the most legendary models the exciting independent makes with plenty of character.
Dennison drops a two-for-one, dropping two movements into a single ALD case to create a very retro travel watch.