Everything you need to know about Dubai Watch Week 2025

Russell Sheldrake

It rolls around every two years, and this year’s Dubai Watch Week is set to be bigger and better than ever before. Dubai Watch Week is celebrating its 10th year of operation, and to mark this big milestone, the organisers have managed to bring together an incredible line-up of over 90 brands for what we can only assume will be a standout event with some memorable releases to go along with it. Here’s everything you need to know about this increasingly important watch fair.

When and where will Dubai Watch Week 2025 take place?

This year, Dubai Watch Week will happen from 19th to 23rd November 2025 in Dubai, United Arab Emirates. As mentioned above, it marks 10 years of the fair’s existence, and its 7th edition. The fair itself will be taking place in Dubai Mall, Burj Park: the world’s largest shopping destination in the heart of downtown Dubai.

What’s new for this year?

This year will be the biggest Dubai Watch Week we have ever seen, with over 90 participating brands. That represents a 46% increase in the number of brands we saw in 2023 and also means there will be more brands involved than inside Palexpo at Watches and Wonders Geneva. Not only will the big box brands have their own dedicated spaces, but organisers Seddiqi have carved out dedicated spaces for microbrands, ultra-niche brands, and clockmakers. This has been done in the hope of displaying the widest possible variety they can within the industry. It feels like all of the auxiliary fairs that take place around Geneva during Watches and Wonders are being combined into one!

There is going to be over 200,000 sq ft of space for these brands to fill and with 23,000 visitors making the trip out to the last instalment, it seems like all that space will be needed. Some of the big headline brands that will be there include Rolex, Audemars Piguet, Tudor, TAG Heuer, Hublot, Breitling, Chopard. Last time, we had a plethora of new releases coming out from the attending brands, and so it’s fair to assume that we can expect more of the same this year. With even more brands taking part, we might expect more releases – and on a bigger scale.

Which brands are exhibiting?

The list of brands announced so far are: A. Lange & Söhne, Angelus, Arnold & Sons, Armin Strom, ArtyA, ARTIME, Atelier Wen, Audemars Piguet, Beda’a, Bell & Ross, Behrens, Biver, Bovet, Breitling, Bremont, Bulgari, Chanel, Chopard, Chronoswiss, Cyrus Watches Genève, Czapek & Cie, David Candeaux, De Bethune, DOXA, DUKE, Favre Leuba, F.P. Journe, Ferdinand Berthoud, Frederique Constant, GENUS, Gerald Charles, Girard-Perregaux, Greubel Forsey, H. Moser & Cie., Hautlence, HAUTE-RIVE WATCHES, Hermle DREHTEILE UND UHREN GmbH & Co. KG, Hublot, HYT, ID Genève, Jacob & Co., Jean Rousseau, Kollokium, Konstantin Chaykin, Kross Studio, Kudoke, Kurono Tokyo, L’Epee, La Fabrique du Temps Louis Vuitton, La Vallée, Laurent Ferrier, Louis Erard, Louis Moinet, Ludovic Ballouard, MEC Watches, Miki Eleta, MB&F, MING, Moritz Grossmann, Nivada Grenchen, NOMOS Glashütte, NORQAIN, Oris, Parmigiani Fleurier, Perrelet, Raketa, Raul Tena, Ressence, REXHEP REXHEPI, Rolex, Roger Dubuis, Roger W Smith, Rudis Sylvia, Schwarz Etienne, Singer Reimagined, Speake-Marin, Studio Underd0g, Trilobe, Tudor, Tutima, Ulysse Nardin, URWERK, Van Cleef & Arpels, Vanguart, Velini Watches, Voutilainen, Vyntage Horology and more.

Who can attend?

Dubai Watch Week is open to the public and free to visit. You just have to register for your ticket online beforehand through the website here. We’ll see you there!