A Matter of Time Episode 07: Do brand ambassadors actually influence watch purchases?

Time+Tide

Episode 7 of A Matter of Time delves into the intriguing concept of whether influencers actually influence other influencers, particularly within the world of luxury watches. The conversation delves into personal anecdotes, brand ambassador strategies, and the authenticity behind celebrity endorsements.

Andrew, Eleonor, and Kristian examine how genuine passion and personal connection with a brand often outweigh mere paid promotion. The dialogue also explores the impact of unofficial endorsements, leaks of unreleased watches (by figures such as David Beckham, Kevin Hart, Ed Sheeran, and Daniel Craig), and the dynamics of belonging to a “club” represented by a brand’s ambassador.

Throughout, the trio emphasise the importance of sincerity in influence, revealing that real influence often comes from people within their own circles rather than celebrities or paid ambassadors. They share stories about iconic figures like George Clooney, Lenny Kravitz, David Beckham, and John Malkovich, reflecting on how those personalities shape attitudes toward watch brands.

The episode concludes with reflections on how emotional connections, personal style, and genuine enthusiasm drive purchase decisions more than marketing campaigns alone. It also ends with some hard-hitting answers for “The Sickness” cards the gang pulls, including a story about a pompous “watch Chad” questioning Eleonor’s Panerai, citing he knows watches because he knows Laurent Picciotto, only to learn that Eleonor is HIS DAUGHTER (what a dummy).

What is A Matter of Time?

What is A Matter of Time all about? It is three watch experts getting together to talk about a subject they love: watches. Three minds. One passion. All the time in the world. A Matter of Time features Eleonor Picciotto (The Eye of Jewelery, The 1916 Company), Kristian Haagen (Author, Scandinavian Watch Extraordinare), and Andrew McUtchen (Founder, Time+Tide)

All full episodes of A Matter of Time will be posted right here on the Time+Tide YouTube Channel.